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Who Made Your bag?
the PATTERN
MEND is designed to seam a personal connection between products and their makers, while repairing the lives of women in distressed regions of the world.This is not charity. MEND is a sophisticated, competitive, and internationally inspired brand catering to style and function. A subdivision of Invisible Children, MEND is constructed with the belief that what’s on the outside and what’s on the inside should both matter equally. ™
Our handbags are story-driven. Each piece carries the name of the seamstress who made it. Each individual name unlocks online profiles of each seamstress employed in our program. Through video bios and photos she will share how she is “on the MEND” because of a simple purchase.
the CONSTRUCTION
The women employed in our program are formerly abducted child soldiers, often used in captivity as sex slaves. Those lucky enough to escape, often with children of their own, are ostracized due to their affiliation with the rebels. They lack education, and are taught sewing as a part of their brief rehabilitation. With demand for seamstresses already sparse due to the war, many are left without the means to support themselves and their children.MEND is a socially and environmentally responsible company, made in afflicted emergent regions in hopes of stimulating growth, local employment, and economic stability. Similar to its parent company- Invisible Children, MEND is beginning with northern Uganda, with the possibility of heedful worldwide expansion. In October of 2007, 13 women began to MEND. Our dream is that many more will follow.
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